Best Seller Into the Red

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Into the Red High quality books

Into the Red
By:Alya Guseva
Published on 2008-04-01 by Stanford University Press

Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.

This Book was ranked at 32 by Google Books for keyword Credit.

Book ID of Into the Red's Books is twPuCQAAQBAJ, Book which was written byAlya Gusevahave ETAG "JvDe/1b3L+o"

Book which was published by Stanford University Press since 2008-04-01 have ISBNs, ISBN 13 Code is 9780804798211 and ISBN 10 Code is 0804798214

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "224 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is false

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