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Plastic Money
By:Alya Guseva,Akos Rona-Tas
Published on 2014-02-26 by Stanford University Press

In the United States, we now take our ability to pay with plastic for granted. In other parts of the world, however, the establishment of a |credit-card economy| has not been easy. In countries without a history of economic stability, how can banks decide who should be given a credit card? How do markets convince people to use cards, make their transactions visible to authorities, assume the potential risk of fraud, and pay to use their own money? Why should merchants agree to pay extra if customers use cards instead of cash? In Plastic Money, Akos Rona-Tas and Alya Guseva tell the story of how banks overcame these and other quandaries as they constructed markets for credit cards in eight postcommunist countries. We know how markets work once they are built, but this book develops a unique framework for understanding how markets are engineered from the ground up—by selecting key players, ensuring cooperation, and providing conditions for the valuation of a product. Drawing on extensive interviews and fieldwork, the authors chronicle how banks overcame these hurdles and generated a desire for their new product in the midst of a transition from communism to capitalism.

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Book ID of Plastic Money's Books is LNZZAgAAQBAJ, Book which was written byAlya Guseva,Akos Rona-Tashave ETAG "GClYsA/Ew8s"

Book which was published by Stanford University Press since 2014-02-26 have ISBNs, ISBN 13 Code is 9780804789592 and ISBN 10 Code is 0804789592

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Book which have "344 Pages" is Printed at BOOK under CategoryBusiness and Economics

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